Setting Up My Christmas Tree
Hey guys
First, I want to apologize for the delay in putting up my articles. I’ve been so busy at work recently with my clients. But I have good news…I’ve finally set up my Christmas tree, an extraordinary aluminum tree from the 50’s. It’s 7” high. Here’s some history about them.
The aluminum trees had their beginnings in December 1958. At the Aluminum Specialty Company, Toy Sales Manager Tom Gannon had noticed a small, homemade, all-metal tree used as a display in Ben Franklin’s Five and Dime store in Chicago, Illinois. He thought it was a wonderful idea and presented it right away to his company in Manitowoc, Wisconsin.
At the time, Manitowoc was known as the Aluminum Cookware Capital of the World and the company president thought that Tom’s idea was a splendid one. The design department sprang into action and by the Christmas of 1959, they offered the very first all-aluminum Christmas tree to a somewhat confused public.
After a surprisingly busy first year of sales, the idea really took off and by 1960, the Aluminum Specialty company had perfected their flagship tree: The Evergleam. Although the company records and archives have long since been lost, several estimates put the factory output at 4 million trees during their 10 year production run from 1959 to 1969.
The company never advertised their tree as artificial but rather insisted that their offering was simply a “Permanent Tree”. It had a silver painted wooden trunk with a multitude of holes drilled in at increasing angles, so that when each of the hand-made branches of the same size is inserted into them, they would perch upwards, forming the traditional tree shape. Equipped with a simple aluminum tripod style stand, the trees were easy to set up and certainly caught one's eye.
As is almost always true with a successful product, imitators soon jumped on the bandwagon, and the market was soon flooded with a huge variety of aluminum wonders. Not only are they available in the original silver color, but also in gold, green, blue, blue and green, silver with blue tips and even pink!
That is me and my tree.
Love you guys and God Bless you.
AlejandroQ
First, I want to apologize for the delay in putting up my articles. I’ve been so busy at work recently with my clients. But I have good news…I’ve finally set up my Christmas tree, an extraordinary aluminum tree from the 50’s. It’s 7” high. Here’s some history about them.The aluminum trees had their beginnings in December 1958. At the Aluminum Specialty Company, Toy Sales Manager Tom Gannon had noticed a small, homemade, all-metal tree used as a display in Ben Franklin’s Five and Dime store in Chicago, Illinois. He thought it was a wonderful idea and presented it right away to his company in Manitowoc, Wisconsin.
At the time, Manitowoc was known as the Aluminum Cookware Capital of the World and the company president thought that Tom’s idea was a splendid one. The design department sprang into action and by the Christmas of 1959, they offered the very first all-aluminum Christmas tree to a somewhat confused public.
After a surprisingly busy first year of sales, the idea really took off and by 1960, the Aluminum Specialty company had perfected their flagship tree: The Evergleam. Although the company records and archives have long since been lost, several estimates put the factory output at 4 million trees during their 10 year production run from 1959 to 1969.
The company never advertised their tree as artificial but rather insisted that their offering was simply a “Permanent Tree”. It had a silver painted wooden trunk with a multitude of holes drilled in at increasing angles, so that when each of the hand-made branches of the same size is inserted into them, they would perch upwards, forming the traditional tree shape. Equipped with a simple aluminum tripod style stand, the trees were easy to set up and certainly caught one's eye.
As is almost always true with a successful product, imitators soon jumped on the bandwagon, and the market was soon flooded with a huge variety of aluminum wonders. Not only are they available in the original silver color, but also in gold, green, blue, blue and green, silver with blue tips and even pink!That is me and my tree.
Love you guys and God Bless you.
AlejandroQ
posted by Alejandro at
12:02 AM
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